Monday, February 13, 2012

Buying America: Fail #1

Turns out I bought foreign-made makeup yesterday on accident.  I thought the packaging said California, so I bought it.  But my hangover-induced fog kept me from seeing the huge lettering on the side that said Made In Italy.  So I will remember for next time that Physicians Formula is made in Italy.
A friend suggested to me today that loosening the grip on this challenge might make things easier and still meet the intent.  For example, Canada and Mexico might be okay.  It's a nice thought but I don't want to make this easy, because it's not easy to be out of work and struggling to pay the bills.  It's not easy to interview for job after job, with no luck, and keep a smile on your face for your children and family.   And whether something is made in Canada or Russia -- it's still not made here.  And isn't that the whole point? 
My buying power will never be enough to make any sort of splash in a corporate structure.  Executives at General Electric will never care that the Alexander family in some podunk town in central Texas isn't going to buy their products anymore.    But maybe our experience will help pave the way for our friends and family to try the same thing, and their friends and their family to try it, and to feel a sense of pride about the choices they make regarding where they send their money.  And that, my friends, is the point.

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